Shaping Stories.

Appalachian Mountain Club

Appalachian Mountain Club, the nation’s longest-serving conservation and recreation organization, partnered with Comsint to boost awareness of its Maine Woods Initiative that safeguards over 100,000 acres of forest.

AMC’s property is so remote and pristine that it has some of the darkest night skies in the United States. In contrast, our research found that 99% of the U.S. population lives someplace where the night sky is obscured by light pollution, disproportionally impacting urban dwellers.

We developed the “See the Dark” public awareness campaign to position AMC as the leading voice in addressing light pollution. The multimedia, integrated campaign included five mini- documentary-style videos that won numerous awards, including an Emmy Award. It also featured a curriculum for urban schools on light pollution and community prevention, and a collaboration with the Museum of Fine Arts Boston. A dedicated website – SeeTheDark.org – provided a one-stop-shop for videos and stories highlighting the benefits of the dark sky.

Enel Green Power, a global renewable energy company entering the US market wanted to define its brand, differentiate itself in the hyper-partisan debate on climate, and articulate economic benefits to customers. Leveraging a natural language processing analysis of traditional and social media, and a deep understanding of the political landscape, Nick Puleo led his team to develop a data-driven narrative and positioning for the parent company and affiliated brands that served as a North Star for all communications activity. The subsequent media strategy and campaign resulted in broader and deeper brand conversation and helped to secure awareness from and acquisition of high-impact customer prospects. That campaign included partnering with National Geographic to tell the story of the people transforming America’s energy grid.

After facing a series of reputation issues, Change.org sought to restructure its business to ensure alignment with its mission and regain the trust of its users. A for-profit company, Change.org became a powerful platform for social change early in the internet age, but it needed to navigate an increasingly complex and polarized advocacy space.  

They tapped Comsint to develop their messaging, investor communications strategy, and media relations program as they sought to transition from privately-owned to being owned by the non-profit Change.org Foundation. Comsint worked with the executive team – including the company’s founder – to create a narrative and plan that would re-engage employees and users. We also executed a media campaign designed to highlight the benefits of a complex financial transaction. That transaction was ultimately successful and was featured in exclusive coverage in The New York Times and Cheddar.