How Young People Consume the News
Even though the mediums may have changed, the interest in current events and the news of the day remains high for the younger generation. Here’s a glimpse into what that news consumption looks like in practice.
HICS Won’t Save Your Reputation
Comsint Reveals Media Trends in School Crises
Research released today by Comsint Communications, a leading reputation consultancy and advisory firm, confirms that the intensity and range of media and social media conversations about crises confronted by America's schools continue to grow.
New Report: Schools & Crisis Communications
The Danger of Negative Reputation (Higher Ed)
The entire higher education industry has a reputation problem. More than half of New Englanders say that college wasn’t worth the cost and 67 percent of businesses nationally say higher education doesn’t prepare students for the workforce. Combine that with rising costs and nearly a year’s worth of coverage of campus protests, and you start to see a real perfect storm.
What You Need to Know About Campus Protests
Higher education is no stranger to political protests, but social media has changed the game. Understanding the role of social media will add context to the true challenge many campuses are facing in addressing the speed and volatility of digital activism. Comsint dives into some of the factors that may be driving on-campus activity and what communicators can do to best craft their response strategies
Integrating AI Into Your Next PR Campaign
As companies seek innovative ways to elevate their PR campaigns, AI emerges as a powerful add-on that can transform the game. Here are three powerful ways your company can harness the potential of AI to supercharge your next PR campaign, backed by real-world examples and actionable recommendations.
Addressing an AI-Generated Crisis
Generative artificial intelligence leveraged to create deepfake content has evolved to a point where it can convincingly mimic individuals' voices and faces, leading to the creation of deceptive content that is difficult to distinguish from reality. Companies must proactively address this menace, employing strategic measures to mitigate the risks and protect their integrity in the digital age.
Benefits & Dangers of AI in Marketing
When it comes to content marketing, artificial intelligence (AI) is a double-edged sword—offering up exciting benefits while also having its fair share of pitfalls. Here are some of the benefits and dangers of AI and offer real-world examples, along with tips about how to make the most of this technology in your content marketing strategy.
Why Your Content Strategy Needs NLP
Natural language processing technology is a critical component of how Comsint supports our clients. Here’s how you can best leverage it to help build and defend your brand.
Communicating With Multigenerational Teams
Let’s be clear: bridging the generational communication gap is essential for fostering a collaborative and inclusive work environment. But reductive stereotypes on age that have been built into communications strategies may actually hinder progress on this front.
Three Keys to Effective Internal Communications
For 2024, here are three internal communications trends that need to be integrated into your strategy : emphasis on employee experience, data-driven communications decisions, and a continued commitment to celebrating and elevating diverse voices.
Employee Stories Propel Business Excellence
Employee spotlight stories can play a pivotal role within an organization's comprehensive communications plan, elucidating the reasons behind their significance and providing compelling statistics to underscore their efficacy.
Manage Change with Internal Communications
Effective internal communication emerges as a linchpin for success, playing a pivotal role in guiding organizations through transitions. Simply put, the significance of internal communications in navigating organizational change cannot be overstated.
Effective Executive Comms in Tough Times
As a leader in your organization, addressing tough times with candor and a well-defined plan is crucial for maintaining trust, motivation, and employee productivity. Here's a comprehensive guide on effectively communicating with your employees during difficult times.
Strategic Value of Executive Thought Leadership
A well-structured executive thought leadership program is always customized to authentically reflect the interests and style of individual executives, and such programs can contain a variety of tactics from blog posts to media interviews. But they all have this in common: done right, such programs build trust with current and potential customers, partners, employees, and other stakeholders.
Thinking of Taking a Stand? Read this first.
Pressure continues to increase on CEOs to use their platforms to address political and social issues. This is often a heavy burden on leaders who must consider many constituencies before speaking out.
Video is Still a Strong Investment
Video needs to be a part of your PR strategy. The format can range from informal to highly produced, scripted to improv, short to long. But regardless of form and format, here are three reasons why you can’t skip out on video.
3 Ways to Optimize Your Website for Mobile
Considering there are people out there implanting payment chips into their ears, it should come as no surprise that consumers are nearly surgically attached to their smartphones. If you’ve been putting off optimizing your website or emails for mobile users, here are the top three things you can do to make your content easy to read on the go.
No, Your CEO Doesn’t Need to Dance on TikTok
5 million businesses are on TikTok; You don’t have to be one of them. In this vast social media landscape, it can feel impossible to stand out in the crowd, but you need to ask yourself - is this a crowd I want to stand out in? Social media platforms like TikTok are not one-size-fits-all, so how can you know if TikTok should be a part of your marketing strategy?