Pressure continues to increase on CEOs to use their platforms to address political and social issues. This is often a heavy burden on leaders who must consider many constituencies before speaking out.

Video needs to be a part of your PR strategy. The format can range from informal to highly produced, scripted to improv, short to long. But regardless of form and format, here are three reasons why you can’t skip out on video.

5 million businesses are on TikTok; You don’t have to be one of them. In this vast social media landscape, it can feel impossible to stand out in the crowd, but you need to ask yourself - is this a crowd I want to stand out in? Social media platforms like TikTok are not one-size-fits-all, so how can you know if TikTok should be a part of your marketing strategy?

In this digital era, the secrets of the past refuse to remain hidden. To effectively address historical issues that continue to impact your organization's reputation, a comprehensive approach involving investigation, acknowledgment, and meaningful reparations is necessary.

When it comes to making the case to increase the public relations line item in your budget, look for ways you can demonstrate ROI, share compelling data, and consider the competition.

Comsint won an Emmy® Award from the Boston/New England Chapter of the National Academy of Television Arts and Sciences for its work with the Appalachian Mountain Club (AMC).

Every Spring dazzles us with a seemingly immediate burst of color- green leaves return, flowers are vibrant in pinks and purples, and, between showers, the sky is a brilliant blue. Spring also ushers in awards season and we are excited to share Comsint’s 2023 awards and nominations.

Barron's featured an op-ed by Comsint President and Founder Nick Puleo on Bud Light's reputation crisis.

Instead of blithely slapping a rainbow on every product or post, companies who want to demonstrate a meaningful commitment to these consumers need to do so clearly, consistently, and with action. 

You should not accept a communications strategy that isn’t rooted in data. It won’t generate the results that will demonstrate a strong return on investment. Brands that are successful storytellers craft narratives based on audience analysis, behavioral insights, and trend research.

Much of today’s media environment has become pay-to-play. Are these opportunities worth it? Oftentimes, no. But with so many media outlets prioritizing advertising revenue and sponsored content, it can feel impossible for brands to stand out in the crowd.

Consumers are voting with their dollars more than ever before. They expect more from brands than solid products and good service- they are drawn to companies and nonprofits with a mission. Mission-driven brands need solid communication strategies to engage, educate, and convert new customers. Here are the top five reasons why a robust communications strategy is critical to creating a sustainable impact.

Are your Twitter metrics down the drain? If so, you’re not alone. And for many, the abysmal organic engagement they saw on Twitter in January of this year is enough to make them rethink their use of the platform as part of an overall social media strategy in the future.

Before your agency partner can help improve your experience and success in your communications role, they have to understand what “better” looks like for you. Our look at Bain’s elements of value pyramid sparked some ideas about what supports a truly value-driven relationship between communications agency and client team.

Marketers today need more than just creativity and storytelling capabilities to move brand messaging forward. They need to establish clear roles, team accountability, and have dedicated experts onboard who are accountable for contributions—all paddling in the same direction.

Companies and organizations that try to represent themselves as something they are not risk alienating both employees and supporters.