Comsint Reveals Media Trends in School Crises
Research Finds Key Cultural-Political Issues are Growing in Scale, Increasingly Pulling School Leaders Away from Student Services
BOSTON, June 5, 2024 /PRNewswire/ -- Research released today by Comsint Communications, a leading reputation consultancy and advisory firm, confirms that the intensity and range of media and social media conversations about crises confronted by America's schools continue to grow. Schooled by Strife: Crisis Communications Trends Impacting America's Schools identified five primary drivers behind this crisis communications trend: school violence, parent activism, educator misconduct, labor issues, and Title IX.
"Our report puts into context what we've been hearing from leaders in education for a long time: that they are increasingly pulled away from student services to address a growing number of public-facing crises," said Nick Puleo, president and founder of Comsint Communications. "From school violence to parent activism to Title IX, the frequency and volume of conversation on these issues online and in the media is on the rise. Understanding this landscape is critical for school leaders' ability to best prepare to defend their reputations and minimize the impact on students."