How Brands Can Talk About Climate Commitments Without Risking Their Reputations

In an era of heightened scrutiny, brands can’t afford to ignore the demand for climate action—but they also can’t afford to stumble in how they communicate it. By learning from successful examples, simplifying their messaging, and anchoring their initiatives in practical benefits, companies can lead responsibly without creating opposition. The takeaway is simple: being a responsible business isn’t just about ethics—it’s about strategy, resilience, and relevance in a rapidly changing world.