The Dangers of Negative Reputation
Nick Puleo Nick Puleo

The Dangers of Negative Reputation

According to Harvard Business Review, 70% - 80% of a company’s value is derived from corporate reputation, which is comprised of "intangible assets such as brand equity, intellectual capital, and goodwill."

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Fighting Fake News
Nick Puleo Nick Puleo

Fighting Fake News

It’s no exaggeration to claim that brands are increasingly coming under fake news attacks. In fact, an entire industry has emerged in recent years solely focused on producing bogus information. And make no mistake: Falsehoods are bad for business, sometimes causing damage that lasts for years.

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Navigating the Talent Crunch
Nick Puleo Nick Puleo

Navigating the Talent Crunch

It’s no secret - great talent is hard to come by. And for today’s communications leaders this reality is a pressing concern. So, what is the overburdened communicator to do to bolster their team? Try these tips.

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Can Higher Education Survive the ROI Crisis?
Nick Puleo Nick Puleo

Can Higher Education Survive the ROI Crisis?

Colleges and universities face no shortage of challenges in 2021. COVID. Racism. Cancel culture. International student numbers have plummeted. And that’s just scratching the surface. Yet, as these hot-button issues grab headlines, another more persistent question lurks: Is college even worth it?

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