Prof Services Firms Need Content Strategy
There’s a good reason communications, advertising, and marketing professionals can’t stop talking about content marketing- it works.
The Dangers of Negative Reputation
According to Harvard Business Review, 70% - 80% of a company’s value is derived from corporate reputation, which is comprised of "intangible assets such as brand equity, intellectual capital, and goodwill."
Comsint President Nick Puleo Featured in PR Daily
Whether you turn to ‘Flack’, ‘Sex and the City’ or ‘Succession’—TV rarely captures the real work of the PR profession.
Fighting Fake News
It’s no exaggeration to claim that brands are increasingly coming under fake news attacks. In fact, an entire industry has emerged in recent years solely focused on producing bogus information. And make no mistake: Falsehoods are bad for business, sometimes causing damage that lasts for years.
Navigating the Talent Crunch
It’s no secret - great talent is hard to come by. And for today’s communications leaders this reality is a pressing concern. So, what is the overburdened communicator to do to bolster their team? Try these tips.
Can Higher Education Survive the ROI Crisis?
Colleges and universities face no shortage of challenges in 2021. COVID. Racism. Cancel culture. International student numbers have plummeted. And that’s just scratching the surface. Yet, as these hot-button issues grab headlines, another more persistent question lurks: Is college even worth it?