Enel Green Power, a global renewable energy company entering the US market wanted to define its brand, differentiate itself in the hyper-partisan debate on climate, and articulate economic benefits to customers. Leveraging a natural language processing analysis of traditional and social media, and a deep understanding of the political landscape, Nick Puleo led his team to develop a data-driven narrative and positioning for the parent company and affiliated brands that served as a North Star for all communications activity. The subsequent media strategy and campaign resulted in broader and deeper brand conversation and helped to secure awareness from and acquisition of high-impact customer prospects.