Strategies for Addressing Historical Racism
Nick Puleo Nick Puleo

Strategies for Addressing Historical Racism

In this digital era, the secrets of the past refuse to remain hidden. To effectively address historical issues that continue to impact your organization's reputation, a comprehensive approach involving investigation, acknowledgment, and meaningful reparations is necessary.

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Making the Case For Your PR Budget 
Nick Puleo Nick Puleo

Making the Case For Your PR Budget 

When it comes to making the case to increase the public relations line item in your budget, look for ways you can demonstrate ROI, share compelling data, and consider the competition.

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Comsint Wins Emmy® Award
Nick Puleo Nick Puleo

Comsint Wins Emmy® Award

Comsint won an Emmy® Award from the Boston/New England Chapter of the National Academy of Television Arts and Sciences for its work with the Appalachian Mountain Club (AMC).

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2023 Awards and Nominations
Nick Puleo Nick Puleo

2023 Awards and Nominations

Every Spring dazzles us with a seemingly immediate burst of color- green leaves return, flowers are vibrant in pinks and purples, and, between showers, the sky is a brilliant blue. Spring also ushers in awards season and we are excited to share Comsint’s 2023 awards and nominations.

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Avoid Rainbow Washing with Real DEI Gains
Nick Puleo Nick Puleo

Avoid Rainbow Washing with Real DEI Gains

Instead of blithely slapping a rainbow on every product or post, companies who want to demonstrate a meaningful commitment to these consumers need to do so clearly, consistently, and with action. 

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Data-Driven Storytelling
Nick Puleo Nick Puleo

Data-Driven Storytelling

You should not accept a communications strategy that isn’t rooted in data. It won’t generate the results that will demonstrate a strong return on investment. Brands that are successful storytellers craft narratives based on audience analysis, behavioral insights, and trend research.

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Assessing Pay-to-Play Media Opportunities
Nick Puleo Nick Puleo

Assessing Pay-to-Play Media Opportunities

Much of today’s media environment has become pay-to-play. Are these opportunities worth it? Oftentimes, no. But with so many media outlets prioritizing advertising revenue and sponsored content, it can feel impossible for brands to stand out in the crowd.

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Mission-Driven Brands Need Great Comms Strategies 
Nick Puleo Nick Puleo

Mission-Driven Brands Need Great Comms Strategies 

Consumers are voting with their dollars more than ever before. They expect more from brands than solid products and good service- they are drawn to companies and nonprofits with a mission. Mission-driven brands need solid communication strategies to engage, educate, and convert new customers. Here are the top five reasons why a robust communications strategy is critical to creating a sustainable impact.

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Is Your Twitter Tanking?
Nick Puleo Nick Puleo

Is Your Twitter Tanking?

Are your Twitter metrics down the drain? If so, you’re not alone. And for many, the abysmal organic engagement they saw on Twitter in January of this year is enough to make them rethink their use of the platform as part of an overall social media strategy in the future.

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“How can I make your life better?”
Nick Puleo Nick Puleo

“How can I make your life better?”

Before your agency partner can help improve your experience and success in your communications role, they have to understand what “better” looks like for you. Our look at Bain’s elements of value pyramid sparked some ideas about what supports a truly value-driven relationship between communications agency and client team.

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Streamline Your Brand’s Storytelling
Nick Puleo Nick Puleo

Streamline Your Brand’s Storytelling

Marketers today need more than just creativity and storytelling capabilities to move brand messaging forward. They need to establish clear roles, team accountability, and have dedicated experts onboard who are accountable for contributions—all paddling in the same direction.

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How My Agency Made Me Good at My Job
Guest User Guest User

How My Agency Made Me Good at My Job

Are you getting the most out of your agency partnership? A good match will go beyond the deliverables to support your internal communication team’s growth, development, and initiatives. See if this marketer’s early career experience sounds familiar.

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Effectively Sharing Leadership Changes
Nick Puleo Nick Puleo

Effectively Sharing Leadership Changes

Change often brings with it some level of anxiety, and this is certainly the case for organizations confronting changes in leadership. This comes as no surprise. While leadership changes can create huge opportunities for organizations, nearly half of them fail.

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Crafting a Response to Cancel Culture
Nick Puleo Nick Puleo

Crafting a Response to Cancel Culture

Consumers have long made demands of those they patronize, whether it be consumer goods companies or universities. Walk outs and boycotts have been used for years as ways to express displeasure with the actions of a brand and to try and force policy changes.

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How To Prepare for a Data Incident
Nick Puleo Nick Puleo

How To Prepare for a Data Incident

The prospect of experiencing a data incident of some kind has transitioned from being an “if” to a “when” for most companies. For critical industries like healthcare and energy, recent news like that of the Colonial Pipeline hack proves this to be true.

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